How to Define Your Ideal Customer
Define an ideal customer from shared needs, buying context and evidence—not a fictional persona or a market you hope to reach.
Article archive · Page 2
More decisions for your growth plan.
Practical guides for customer definition, research, homepage messaging and rebrand readiness.
Articles on page 2
Customer Interview Questions for Better Positioning
Use evidence-based interview questions to understand customers’ triggers, alternatives, valued outcomes and reasons for choosing.
How to Audit Your Homepage Message
Audit whether your homepage makes the offer, audience, value, difference, proof and next step clear to the right visitor.
What to Clarify Before a Startup Rebrand
Clarify the business change, positioning, audience, scope, constraints and rollout before turning a rebrand into a design exercise.