To-Do GrowthPractical guides for startup positioning, value propositions, customer research and clearer brand messaging.https://todogrowth.com/en-GBSat, 03 Oct 2026 12:00:00 GMTHow to Write a Value Proposition That Actually Makes Sensehttps://todogrowth.com/articles/value-proposition-guide/https://todogrowth.com/articles/value-proposition-guide/A practical way to explain who your offer is for, what valuable change it creates and why a customer should choose it.Sat, 03 Oct 2026 12:00:00 GMTvalue-propositionsWhy Your Messaging Attracts the Wrong Clientshttps://todogrowth.com/articles/messaging-attracts-wrong-clients/https://todogrowth.com/articles/messaging-attracts-wrong-clients/If unsuitable prospects keep arriving, your message may be signalling the wrong audience, problem, value or level of fit.Sat, 03 Oct 2026 12:00:00 GMTmessagingPositioning vs Branding vs Marketinghttps://todogrowth.com/articles/positioning-vs-branding-vs-marketing/https://todogrowth.com/articles/positioning-vs-branding-vs-marketing/Positioning, branding and marketing solve different problems. Knowing the difference helps founders fix the right one first.Sat, 03 Oct 2026 12:00:00 GMTpositioningWhat Belongs in a Messaging Frameworkhttps://todogrowth.com/articles/messaging-framework/https://todogrowth.com/articles/messaging-framework/A useful messaging framework turns positioning into a clear hierarchy of messages, proof and practical guidance for real channels.Sat, 03 Oct 2026 12:00:00 GMTmessagingHow to Test Your Homepage Message with Customershttps://todogrowth.com/articles/test-homepage-message/https://todogrowth.com/articles/test-homepage-message/Test whether customers understand and value your homepage message by observing interpretation, not asking which headline they like.Sat, 03 Oct 2026 12:00:00 GMTcustomer-researchBrand Voice Guidelines That Teams Can Actually Usehttps://todogrowth.com/articles/brand-voice-guidelines/https://todogrowth.com/articles/brand-voice-guidelines/Turn abstract personality words into observable writing choices, contextual tone guidance and examples your whole team can apply.Sat, 03 Oct 2026 12:00:00 GMTbrand-voiceHow to Define Your Ideal Customerhttps://todogrowth.com/articles/define-ideal-customer/https://todogrowth.com/articles/define-ideal-customer/Define an ideal customer from shared needs, buying context and evidence—not a fictional persona or a market you hope to reach.Sat, 03 Oct 2026 12:00:00 GMTpositioningCustomer Interview Questions for Better Positioninghttps://todogrowth.com/articles/customer-interview-questions/https://todogrowth.com/articles/customer-interview-questions/Use evidence-based interview questions to understand customers’ triggers, alternatives, valued outcomes and reasons for choosing.Sat, 03 Oct 2026 12:00:00 GMTcustomer-researchHow to Audit Your Homepage Messagehttps://todogrowth.com/articles/homepage-message-audit/https://todogrowth.com/articles/homepage-message-audit/Audit whether your homepage makes the offer, audience, value, difference, proof and next step clear to the right visitor.Sat, 03 Oct 2026 12:00:00 GMTmessagingWhat to Clarify Before a Startup Rebrandhttps://todogrowth.com/articles/before-startup-rebrand/https://todogrowth.com/articles/before-startup-rebrand/Clarify the business change, positioning, audience, scope, constraints and rollout before turning a rebrand into a design exercise.Sat, 03 Oct 2026 12:00:00 GMTlaunch-and-rebrand