To-Do Growthhttps://todogrowth.com/Practical guides for startup positioning, value propositions, customer research and clearer brand messaging.en-GBFri, 09 Oct 2026 09:17:50 +0000How Many Customer Interviews Do You Need?https://todogrowth.com/customer-research/how-many-customer-interviews/https://todogrowth.com/customer-research/how-many-customer-interviews/Choose an interview round by decision, audience and evidence quality—not a universal sample-size rule.Fri, 09 Oct 2026 09:00:03 +0000Customer researchHow Many Customer Interviews Do You Need?Editorial cover for How Many Customer Interviews Do You Need?How to Create Brand Voice Examples Teams Can Reusehttps://todogrowth.com/brand-voice/brand-voice-examples/https://todogrowth.com/brand-voice/brand-voice-examples/Build realistic before-and-after examples that teach a writing decision rather than encouraging teams to copy a catchphrase.Fri, 09 Oct 2026 02:00:03 +0000Brand voiceHow to Create Brand Voice Examples Teams Can ReuseEditorial cover for How to Create Brand Voice Examples Teams Can ReuseHow to Build a Messaging Hierarchyhttps://todogrowth.com/messaging/messaging-hierarchy/https://todogrowth.com/messaging/messaging-hierarchy/Organise your core promise, supporting messages and proof so every channel communicates the same strategic idea without repeating the same copy.Thu, 08 Oct 2026 19:00:02 +0000MessagingHow to Build a Messaging HierarchyEditorial cover for How to Build a Messaging HierarchyValue Proposition vs USP: What Is the Difference?https://todogrowth.com/value-propositions/value-proposition-vs-usp/https://todogrowth.com/value-propositions/value-proposition-vs-usp/Distinguish the complete reason a customer should choose from the single point of difference often used in promotion.Thu, 08 Oct 2026 13:00:02 +0000Value propositionsValue Proposition vs USP: What Is the Difference?Editorial cover for Value Proposition vs USP: What Is the Difference?How to Choose a Market Category for Your Startuphttps://todogrowth.com/positioning/choose-startup-market-category/https://todogrowth.com/positioning/choose-startup-market-category/A practical way to decide what buyers should compare you with without forcing your startup into an unhelpful label.Thu, 08 Oct 2026 06:42:08 +0000PositioningHow to Choose a Market Category for Your StartupEditorial cover for How to Choose a Market Category for Your Startup